And it’s certainly an exercise worth considering.
For more than 40 years the IABC Gold Quill Awards have recognised best practice communication – work that is innovative, strategic and delivers significant results and outcomes for business.
By entering the awards program, you get to have your work benchmarked against a global standard and see if your work stacks up among the ‘best of the best’ communication efforts from around the world.
Asia Pacific IABC members have a strong track record
Though the IABC Gold Quill Awards are open to all communication professionals, IABC members across the Asia Pacific region are strong performers when to comes to winning awards.
Last year, members from our region won 38 Gold Quill awards, collectively, across the award categories which span everything from print, digital, events and stakeholder management programs. Past winner Donante Aaron B Peji, from Sunlife, says winning a Gold Quill is “validation that hard work does pay”.
“There’s a sense of accomplishment once you put your story in writing,” he said, adding that professional communicators should consider entering the awards “to share … shine … [and] savor”.
For Susi Maclean, another past Gold Quill winner, the process itself of preparing and submitting an entry is “a fantastic reminder of the importance of being able to demonstrate some very fundamental things – overt linkages to business outcomes, the balance between creativity and strategy and the importance of measurement”.
“I didn’t realise how prestigious winning a Quill was until I won one,” she says.
How to avoid gold rush fever in the countdown to the late deadline
The Gold Quill Award entry preparation process is precise and does require discipline and attention to detail. There are a number of IABC resources which can help professional communicators to hone their entries for submission during the days leading up to the final deadline.
- IABC Gold Quill Award Chair Gabrielle Loring’s webinar “How to Create Your Gold Quill Award Entry”
- Claire Watson’s webinar “How to put together a standout award entry in less than 24 hours” [a free resource shared by IABC Victoria]
- Gold Quill Award top 10 tips
- The Midas Touch resource for Categories 1-3 and How-to guide for Category 4
- Case studies on past Gold Quill winning entries
- The IABC Gold Quill website
The Gold Quill Award late deadline is 29 January 2019 (Tuesday). All deadlines are 11:59 p.m. PST. Winners are announced in April.